In 1968, Henkel launched its first toilet cleaning rim block in
Germany, promising hygienic cleanliness and freshness with every
flush. Since then, Bref has continued innovating to bring consumers
smart solutions for keeping their toilet clean and fresh, the easier
way. Bref is now the #1 Toilet Care brand in Europe and has already
sold more than 1 billion of its Power Active products worldwide. In
2016, after much international success, Bref bought its expertise in
toilet products to the ANZ market!